Captivating web design for a traditional Japanese ramen restaurant.

Revitalizing AL5 Bank’s App Onboarding for User Satisfaction and Engagement

Faced with a critical challenge at AL5 Bank, where customer dissatisfaction was evident through complaints and a low App Store rating, my role as a Product Designer was to spearhead an overhaul of the app’s onboarding experience. The project initiated with an in-depth analysis of customer feedback sourced from support interactions and App Store comments. This research illuminated key frustrations and obstacles users faced, guiding the redesign strategy.